In this day and age, it is impossible to avoid marketing as a photographer. Don’t worry, it’s not as scary as it sounds, and a little bit of effort can go a long way.
I’m going to share with you eight marketing tips for photographers that you can start implementing right away to get yourself and your work out there.
Having a strong social media presence is great! But your work needs a place to call home, and you need a place to showcase yourself and your products or services. Plus, you can divert all of the leads you get through social media platforms like Instagram, Facebook, and Snapchat to contact you through your website.
One of the most tried, tested, and true forms of marketing is email. When someone subscribes to your list, they are already interested in you and your product or service. Capitalize on that by keeping them engaged with regular email newsletters, with updates, offers, contests, interesting articles, and more.
It doesn’t make sense to market to lovers of landscape photography if you plan to focus on portraits. You want to be preaching to the choir, so to speak. Your audience already shares interests with you and are primed to hear your message.
Word of mouth is still a powerful marketing tool, and even more so in the age of social media where that word could be a tweet or a post about you. Your reputation will be built on the service you provide, so give our followers and clients something good to say about you, and they will!
It’s tempting to hide behind a wall of anonymity online, and if you fail, nobody really knows it was you. But, you’re not going to fail. You’ve learned a lot, there are helpful tips everywhere, and your work will turn out great! Use your real name so that people can find and interact with you easily and then talk about your work.
While you’re at it, using your real name, be your authentic self in all that you do. Being genuine will attract the right clients to you and keep them coming back. Your talent is only half the reason that people will choose your services; you are the other half. Connect authentically with people is wonderful, and that’s what art is meant to do. So, don’t sell yourself short—be you and your audience will respond. (That’s not so hard now is it?!)
How to price your work or services is another beast, and you can see an in-depth explanation here! But whatever you decide is part of your marketing strategy. Your prices should reflect not only your level of experience but also the level of service you will provide.
Don’t be afraid to put your work out there. You want people to discover and return to you. Providing valuable and useful content is a smart way to build trust. For example, a helpful blog post goes a long way towards brand recognition and client loyalty. Think about the things your audience wants to use, learn, or know. Provide the sample artwork, articles, or how-to videos that can help them identify and engage with you more regularly.
Join Us for an Autumn Photography Adventure in 2019
Visit our Workshops & Photo Tours page to tell us you’re interested in visiting Oman this Fall, and we’ll send you more info!
